Designing Benefits that Compete

TOPIC

Design benefits that do more than check a box, build a strategy that attracts, retains, and delivers measurable value. In this session, we’ll break down how to prioritize high-impact offerings (like healthcare, mental health, flexibility, and financial wellness), align benefits to employee needs, and evaluate utilization data to ensure every dollar spent drives ROI.

What you'll learn:

• Identifying which benefits actually influence attraction and retention
• Balancing cost control with competitive, differentiated offerings
• Measuring ROI through utilization, engagement, and employee outcomes
• Communicating benefits effectively to increase perceived value

Moderator: Kara Thesing

Kara leads Brokerage Operations at Bennie, developing the processes and resources essential to our brokerage success. Her decade-plus career in benefits consulting spans small to large-market organizations. A nationwide licensed health insurance expert, Kara brings a deep industry perspective from her previous roles at WTW and Cigna.

Speaker: Kelly Williams

Kelly Williams is an HR leader with 10+ years of experience driving people operations for scaling tech companies. Currently the VP of People at Bennie, she specializes in partnering with executives to bridge the gap between business objectives and employee experience. An expert in HR tech and AI-driven efficiency, Kelly is passionate about building scalable, strategic systems that empower teams to thrive in fast-paced environments.